One of the things I liked about being a remodeler was that it was so easy to set myself apart from other remodelers—all I had to do was return a phone call to be head-and-shoulders above the rest. If I coupled that with being on-time to an appointment AND wiping my feet before entering the house, I practically had the job sewn up.

One of the things I didn’t like about being a remodeler weas being painted with the same broad brush as the bad builders and remodelers. As a result, I spent a lot of time battling ‘dumb pricing’ and ‘dumber workmanship’ while pursuing smart building practices.

The good news is that with such a low bar, it’s pretty easy to set yourself apart from the pack. But why be satisfied with positioning yourself away from the worst, and among the ‘good’? Why not position yourself as among the best? That’s what this month’s dowloadable white paper (Stand Out From the Pack—Position Yourself as an Expert Eco-Builder by Michael Strong and Dina Lima is about. To download the paper, go to http://www.greenbuildingadvisor.com/content/stand-out-pack-how-position-yourself-expert-eco-builder

Green building is one way to deliver the next step in quality—because it comes with built-in advantages (like comfort and low utility bills) and quality assurances (in the form of green ratings). Most of these steps focus on what the best builders do anyway: communicate, differentiate, and manage projects in an organized manner. When you add best business practices to best building practices, you position yourself as the best.

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Musings of an Energy Nerd: Toward an Energy-Efficient Home

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