FHB Logo Facebook LinkedIn Email Pinterest Twitter X Instagram Tiktok YouTube Plus Icon Close Icon Navigation Search Icon Navigation Search Icon Arrow Down Icon Video Guide Icon Article Guide Icon Modal Close Icon Guide Search Icon Skip to content
Subscribe
Log In
  • How-To
  • Design
  • Tools & Materials
  • Restoration
  • Videos
  • Blogs
  • Forum
  • Magazine
  • Members
  • FHB House
  • Podcast
Log In
How-To

Tailgate: Larry Janesky, Entrepreneur

For this business owner, the keys to success are a focus on customer service and a crew of well-trained employees.

By Chris Hoelck Issue 220
  • X
  • facebook
  • linkedin
  • pinterest
  • email
  • add to favorites Log in or Sign up to save your favorite articles

How did you get started?

I had always wanted to be a carpenter and went to a high school that had a carpentry program. I put an ad in the newspaper: “Carpentry, no job too small, call Larry.” And I got calls. I showed up on time and sober, and if my age wasn’t an issue at 17, I got the job. Every job was a massive learning experience, with a lot of help from a guy at the lumberyard.
In 1983, I got a call from that same ad, saying, “Can you build a house for me?” I made some mistakes and had to redo some things, but my younger brother, my friend, and I—all teenagers—built this house in six weeks: framed, roofed, sided, and with a deck.

Over the next four years, I built 23 houses. The last house I built had a leaking foundation-wall crack, so that’s how I got into the waterproofing business.

Did you go through any kind of training to learn about basement repair?

As it turns out, there was no training. This industry had a pretty low level of customer service and integrity and a lot of high-pressure, say-anything sales techniques, so I figured that was a place I could make my mark.

At first, I started developing products. I have 27 patents for things I’ve developed for the waterproofing and crawlspace-repair industry. My products were better than what was on the market. They provided a competitive advantage. In 1990, I started recruiting dealers to use my products, and today, we have 115 basement-waterproofing contractors who are Basement Systems dealers in North America and Europe.

After some time focusing on products, I realized that it wasn’t all about products. You can have great products and fail miserably for a lot of other reasons, so we focus on sales systems, marketing systems and tools, and business-management processes so that our dealers can be successful.

And that’s how you developed into dealer networks?

We have five networks today: four dealership networks and one franchise. The dealer networks are Basement Systems, which is basement waterproofing; CleanSpace, which is crawlspace repair; Total Basement Finishing, which is done with all waterproof materials; and Foundation Supportworks, which is the structural repair of foundations. The franchise is Dr. Energy Saver, which focuses on home-energy conservation.

The franchises pay royalty fees. Dealers don’t. Our dealership networks are very product intensive. The dealers are buying a lot of product from us, so we don’t charge royalty fees.

Do you do training for the dealers?
We do a ton of training, and we are really good at it. We have three large facilities in Seymour, Conn., and we have large training rooms in all the facilities. We are doing training classes from 10 to 200 people twice a month. Products alone aren’t going to make you successful, that’s for sure.

How do you maintain quality control over the dealers and franchisees?
It’s a function of who you choose to be on your team. If you choose good people and they have the right values and character, then you won’t have any problems. We have a customer-service program that teaches all the employees in each department how to behave in all situations. We have parted ways with several dealers over the 21 years, probably only two because we didn’t think they were good people, and we’ve turned down many others.

How do you combat the fly-by-night perception that homeowners might have of the waterproofing business?
Consumers are smart today. In the 1950s, ‘60s, ‘70s, and even the ‘80s, all that homeowners knew was what the salesperson told them. These days, the internet leaves a digital footprint. Consumers are aware. They’re hard to fool.

Do you worry about your reputation?
You have to have some confidence in yourself and in your ability to make customers happy. In our case, what’s important for me is keeping my people. If I have a revolving door of employees, I’m never going to provide good customer service.

It’s got to be win-win-win. We often talk about the customer and customer satisfaction. But in my view, you’re not going to get happy customers if you don’t have successful employees, so the employee has to win. The homeowner has to win. And unless those two parties win, the business owner’s not going to win.

 

Learn more about Larry Janesky or any of his businesses at www.larryjanesky.com

Photo: Charles Bickford

Sign up for eletters today and get the latest how-to from Fine Homebuilding, plus special offers.

Signing you up...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
See all newsletters
See all newsletters
×

Get home building tips, offers, and expert advice in your inbox

Signing you up...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
See all newsletters
See all newsletters

New Feature

Fine Homebuilding Forums

Ask questions, offer advice, and share your work

  • X
  • facebook
  • linkedin
  • pinterest
  • email
  • add to favorites Log in or Sign up to save your favorite articles

Log in or create an account to post a comment.

Sign up Log in

Become a member and get full access to FineHomebuilding.com

Up Next

Video Shorts

Featured Story

Podcast Episode 684: Masonry Heaters, Whole-House Ventilation, and Porch Flooring

Listeners write in about fireplaces and ask questions about whole-house ventilation, traditional porch flooring, and gutter sealants.

Featured Video

Builder’s Advocate: An Interview With Viewrail

Learn more about affordable, modern floating stairs, from design to manufacturing to installation.

Related Stories

  • Pros of Apprenticeship Programs
  • Hiring Entry-Level Employees
  • Networking Happy Hour at JLC LIVE, Friday, March 28, 3PM-5PM at Booth 727
  • Building a Detached Shop with Full Utilities and HVAC

Discussion Forum

Recent Posts and Replies

  • |
  • |
  • |
  • |
  • |
  • |
View More Create Post

Highlights

Fine Homebuilding All Access
Fine Homebuilding Podcast
Tool Tech
Plus, get an extra 20% off with code GIFT20

"I have learned so much thanks to the searchable articles on the FHB website. I can confidently say that I expect to be a life-long subscriber." - M.K.

Get home building tips, offers, and expert advice in your inbox

Signing you up...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
See all newsletters
See all newsletters

Video

View All Videos
  • Building a Detached Shop with Full Utilities and HVAC
  • FHB Podcast Segment: Tips on Building a Career in Construction
  • Podcast 619 Members-only Aftershow —Ian’s Tips for Construction Budgets
  • Podcast 609: Members-only Aftershow — Building Business With Timber HP President Matt O’Malia
View All

Business

View All Business Articles
  • Pros of Apprenticeship Programs
  • Hiring Entry-Level Employees
  • Networking Happy Hour at JLC LIVE, Friday, March 28, 3PM-5PM at Booth 727
View All Business Articles

Fine Homebuilding Magazine

  • Issue 331 - June 2025
    • A More Resilient Roof
    • Tool Test: You Need a Drywall Sander
    • Ducted vs. Ductless Heat Pumps
  • Issue 330 - April/May 2025
    • Deck Details for Durability
    • FAQs on HPWHs
    • 10 Tips for a Long-Lasting Paint Job
  • Issue 329 - Feb/Mar 2025
    • Smart Foundation for a Small Addition
    • A Kominka Comes West
    • Making Small Kitchens Work
  • Issue 328 - Dec/Jan 2024
    • How a Pro Replaces Columns
    • Passive House 3.0
    • Tool Test: Compact Line Lasers
  • Issue 327 - November 2024
    • Repairing Damaged Walls and Ceilings
    • Plumbing Protection
    • Talking Shop

Fine Home Building

Newsletter Sign-up

  • Fine Homebuilding

    Home building tips, offers, and expert advice in your inbox.

  • Green Building Advisor

    Building science and energy efficiency advice, plus special offers, in your inbox.

  • Old House Journal

    Repair, renovation, and restoration tips, plus special offers, in your inbox.

Signing you up...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
See all newsletters

Follow

  • Fine Homebuilding

    Dig into cutting-edge approaches and decades of proven solutions with total access to our experts and tradespeople.

    Start Free Trial Now
    • Facebook
    • Instagram
    • X
    • LinkedIn
  • GBA Prime

    Get instant access to the latest developments in green building, research, and reports from the field.

    Start Free Trial Now
    • Facebook
    • YouTube
  • Old House Journal

    Learn how to restore, repair, update, and decorate your home.

    Subscribe Now
    • Facebook
    • Instagram
    • X
  • Fine Homebuilding

    Dig into cutting-edge approaches and decades of proven solutions with total access to our experts and tradespeople.

    Start Free Trial Now
    • Facebook
    • Instagram
    • X
    • LinkedIn
  • GBA Prime

    Get instant access to the latest developments in green building, research, and reports from the field.

    Start Free Trial Now
    • Facebook
    • YouTube
  • Old House Journal

    Learn how to restore, repair, update, and decorate your home.

    Subscribe Now
    • Facebook
    • Instagram
    • X

Membership & Magazine

  • Online Archive
  • Start Free Trial
  • Magazine Subscription
  • Magazine Renewal
  • Gift a Subscription
  • Customer Support
  • Privacy Preferences
  • About
  • Contact
  • Advertise
  • Careers
  • Terms of Use
  • Site Map
  • Do not sell or share my information
  • Privacy Policy
  • Accessibility
  • California Privacy Rights

© 2025 Active Interest Media. All rights reserved.

Fine Homebuilding receives a commission for items purchased through links on this site, including Amazon Associates and other affiliate advertising programs.

  • Home Group
  • Antique Trader
  • Arts & Crafts Homes
  • Bank Note Reporter
  • Cabin Life
  • Cuisine at Home
  • Fine Gardening
  • Fine Woodworking
  • Green Building Advisor
  • Garden Gate
  • Horticulture
  • Keep Craft Alive
  • Log Home Living
  • Military Trader/Vehicles
  • Numismatic News
  • Numismaster
  • Old Cars Weekly
  • Old House Journal
  • Period Homes
  • Popular Woodworking
  • Script
  • ShopNotes
  • Sports Collectors Digest
  • Threads
  • Timber Home Living
  • Traditional Building
  • Woodsmith
  • World Coin News
  • Writer's Digest
Active Interest Media logo
X
X
This is a dialog window which overlays the main content of the page. The modal window is a 'site map' of the most critical areas of the site. Pressing the Escape (ESC) button will close the modal and bring you back to where you were on the page.

Main Menu

  • How-To
  • Design
  • Tools & Materials
  • Video
  • Blogs
  • Forum
  • Project Guides
  • Reader Projects
  • Magazine
  • Members
  • FHB House

Podcasts

  • FHB Podcast
  • ProTalk

Webinars

  • Upcoming and On-Demand

Podcasts

  • FHB Podcast
  • ProTalk

Webinars

  • Upcoming and On-Demand

Popular Topics

  • Kitchens
  • Business
  • Bedrooms
  • Roofs
  • Architecture and Design
  • Green Building
  • Decks
  • Framing
  • Safety
  • Remodeling
  • Bathrooms
  • Windows
  • Tilework
  • Ceilings
  • HVAC

Magazine

  • Current Issue
  • Past Issues
  • Magazine Index
  • Subscribe
  • Online Archive
  • Author Guidelines

All Access

  • Member Home
  • Start Free Trial
  • Gift Membership

Online Learning

  • Courses
  • Project Guides
  • Reader Projects
  • Podcast

More

  • FHB Ambassadors
  • FHB House
  • Customer Support

Account

  • Log In
  • Join

Newsletter

Get home building tips, offers, and expert advice in your inbox

Signing you up...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
See all newsletters
See all newsletters

Follow

  • X
  • YouTube
  • instagram
  • facebook
  • pinterest
  • Tiktok

Join All Access

Become a member and get instant access to thousands of videos, how-tos, tool reviews, and design features.

Start Your Free Trial

Subscribe

FHB Magazine

Start your subscription today and save up to 81%

Subscribe

You have 1 free article remaining.

Get complete site access, including thousands of videos, how-to tips, tool reviews, and design features.

Start your FREE trial

Already a member? Log in

We hope you’ve enjoyed your free articles. To keep reading, become a member today.

Get complete site access to expert advice, how-to videos, Code Check, and more, plus the print magazine.

Start your FREE trial

Already a member? Log in

Privacy Policy Update

We use cookies, pixels, script and other tracking technologies to analyze and improve our service, to improve and personalize content, and for advertising to you. We also share information about your use of our site with third-party social media, advertising and analytics partners. You can view our Privacy Policy here and our Terms of Use here.

Cookies

Analytics

These cookies help us track site metrics to improve our sites and provide a better user experience.

Advertising/Social Media

These cookies are used to serve advertisements aligned with your interests.

Essential

These cookies are required to provide basic functions like page navigation and access to secure areas of the website.

Delete My Data

Delete all cookies and associated data