William S. Hoffman

William S. Hoffman loves his home state of Florida for the ocean sports. Whether he’s riding waves or landing a big one, William relies on a positive attitude to keep cool. When designing homes, though, he takes a more active approach (or should we say “passive” approach?). He wrote his master’s thesis in architecture on the principles of passive cooling.

Design a Home that Keeps You Cool, Naturally
With passive cooling, the strategy is to let in the breeze, keep out the sun, and stay comfortable when things heat up outside.

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