Choosing Premium Paint

The Quality of Color - Benjamin Moore White Paper Cover

How innovative waterborne colorants create richer hues and more-durable paint films

Contractors, designers and homeowners should have a clear understanding of what they need to know when seeking the most vibrant paint colors possible and how innovative paint formula and technology creates richer hues with greater long term performance.

Download this white paper now to learn:

  • What clients and customers need to know when seeking the truest paint colors possible
  • The basic role that colorants play in paint, how they’re typically formulated
  • How Benjamin Moore’s proprietary Gennex Color Technology works in conjunction with
  • Benjamin Moore® paints to provide highly durable finishes across the full color spectrum

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