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7-11 rule

Isamemon | Posted in Business on October 18, 2004 09:40am

this actually fits with the good thread on 30 second comercials

The 7-11 rule

In the first 7 seconds a customer meets you they will form 11 impressions. At first sight the customer will determine this about you ( order is not always this way in various research but same points come up)

1. Cleanliness

2.Attractiveness

3. Credability

4. Knowledge

5. Responsiveness

6. Friendliness

7. Helpfulness

8. Degree of Empethy

9.Professionalism

10. Courtesy

11. Confidence

From that nearly 55% is non verbal

With these 11 they will make the following decision

They like you

they dislike you

they are indifferent and willing to listen (to the 30 second comercial)

 

for me . good thing spelling isnt in the first 11

 

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Replies

  1. User avater
    BossHog | Oct 18, 2004 10:41pm | #1

    I thought the 7-11 rule was that you had to stop for coffee and dohnuts every morning on the way to the jobsite...

    A newspaper should be the maximum of information, and the minimum of comment. [Richard Cobden]

  2. MojoMan | Oct 18, 2004 11:00pm | #2

    And I thought we were going to talk about risers and treads!

    Al Mollitor, Sharon MA

    1. User avater
      GoldenWreckedAngle | Oct 18, 2004 11:15pm | #3

      Man, that was disapointing - I thought someone finally remembered my birthday.Kevin Halliburton And with that, the great emporer Oz gently floated away on a curtain of hot air, laughing at the unfortunate ignorance of little people beneath him. But under his breath he cursed that stupid little dog...

  3. john | Oct 18, 2004 11:19pm | #4

    7 seconds might be enough to form an impresion about cleanliness and attractiveness, but seems much  too quick for the rest of the factors some of which would need some conversation to establish

    Never-the-less, I'm sure that much of importance does cross the mind of potential customers in the first seven seconds. I suppose the main thing is that the customer should like you enough to be receptive to the verbal points that you will be making.

    John

    1. User avater
      JeffBuck | Oct 19, 2004 12:36am | #6

      7 seconds might be enough to form an impresion about cleanliness and attractiveness, but seems much  too quick for the rest of the factors some of which would need some conversation to establish

      many studies have shown this to all be true. Body language and the first short coupla words spoken say alot ....

      most people don't even realize they're "assessing" someone during this time.

      just the way someone says "Hello" can tell alot.

      and most people subconsciously "assess" intelligence on outward appearance.

      Jeff

    2. Piffin | Oct 19, 2004 06:04am | #13

      Let's call it seven minuites and it becomes more credible 

       

      Welcome to the Taunton University of Knowledge FHB Campus at Breaktime. where ... Excellence is its own reward!

  4. jackplane | Oct 18, 2004 11:32pm | #5

    And I thought we were gonna talk about not having to walk in to a 7-11 without an interpreter!

  5. Isamemon | Oct 19, 2004 02:49am | #7

    for fun

    7 is what it actually is

    11 is what I told my wife when she was my girlfriend

  6. BKCBUILDER | Oct 19, 2004 02:54am | #8

    7 seconds is a pretty long time, those people are slow! I can figure most of it out in a fraction of a second from just a passing glance.

     Baseball hat on sideways = idiot.

     Huge Baggy pants = idiot.

    Underware shows over top of your belt line = idiot.

    Car emblem on a chain around your neck = idiot.

    Shorts on when it's snowing = idiot.

    C'mon , help me out here............

    1. User avater
      BarryE | Oct 19, 2004 03:34am | #9

      everything he/she drives or owns has flames on it............umm

      Barry E-Remodeler

       

    2. davidmeiland | Oct 19, 2004 03:48am | #10

      Sounds like some major negative preconceptions about a lot of today's young people. Do you actually know any?

      1. BKCBUILDER | Oct 19, 2004 04:26am | #12

        yep, know more than a few of the ones I described...there idiots. That's why I can pick them out so fast. They get it from their parents... there idiots too.

         Ever seen the blank stares they give you when you talk to them..like they are trying to understand a foreign language....just about to drool on themelves...must be the drugs, or the drugs their parents took. I think they were raised by the TV. STEP AWAY FROM THE PLAYSTATION BOY...IT'S GONNA MELT YOUR BRAIN!

    3. JordanBuilders | Oct 19, 2004 04:05am | #11

      i agree,,, especially when a young man has enuff piercings that you think he's bound to catch that eyebrow on something. but these fashion plate types are sensitive about their "do's". i have three daughters,,, i tend to be an a$$-hole to any would-be punk that does not at least look like he's gonna try in life. i've gotta rule,,, wanna date,,, then first ya' gotta work for a week. only one has antied up and he's made the grade. tuffer havin' girls.

      j. jordan

      http://www.jjordanbuilders.com

    4. joeh | Oct 19, 2004 07:05am | #16

      Keith, how does a guy who spends half his time pulling his pants up expect to work?

      Watch one of those idiots try to operate a shovel. It's funnny the way the time gets wasted being stylish.

      Haven't seen the car emblem on a chain trick.

      Joe H

       

    5. User avater
      JeffBuck | Oct 19, 2004 07:18am | #17

      sounds like my nephew right before I fired him!

      Jeff

      1. BKCBUILDER | Oct 19, 2004 01:56pm | #18

        My 2 nephews exactly...they couldn't pass the test to get hired." Step forward starting with your right foot"...one left starter, one fell down.

  7. Mitremike | Oct 19, 2004 06:23am | #14

    Here's another twist on the 7-11---I thought you were talking about hinge spacing.

  8. User avater
    rjw | Oct 19, 2004 06:48am | #15

    Good list, but you got something really wrong, and we're going to torment you for days for that:

    It took me well more than 7 secons to find posts where people somehow thought there was great significance to the designation of 7 seconds ...

    It's a wonderful life.


    God never gives us small ideas.


    Sojourners: Christians for Justice and Peace

  9. blue_eyed_devil | Oct 19, 2004 03:26pm | #19

    Excellant topic Isamemon.

    Most people think that what you say is how others form their opinions of you, but that has been proved to be quite wrong. Your words are overpowered by many, many different signals, many of which few people know they are sending.

    Eye contact, handshake, voice inflections, visible appearance, etc all combine to help create a first impression.

    I noticed that some have already questioned and denounced your theory, and they may very well be right....It might actually take EIGHT SECONDS!

    Blue

    If you want to read a fancy personal signature...  go read someone else's post.

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