this actually fits with the good thread on 30 second comercials
The 7-11 rule
In the first 7 seconds a customer meets you they will form 11 impressions. At first sight the customer will determine this about you ( order is not always this way in various research but same points come up)
1. Cleanliness
2.Attractiveness
3. Credability
4. Knowledge
5. Responsiveness
6. Friendliness
7. Helpfulness
8. Degree of Empethy
9.Professionalism
10. Courtesy
11. Confidence
From that nearly 55% is non verbal
With these 11 they will make the following decision
They like you
they dislike you
they are indifferent and willing to listen (to the 30 second comercial)
for me . good thing spelling isnt in the first 11
Replies
I thought the 7-11 rule was that you had to stop for coffee and dohnuts every morning on the way to the jobsite...
A newspaper should be the maximum of information, and the minimum of comment. [Richard Cobden]
And I thought we were going to talk about risers and treads!
Al Mollitor, Sharon MA
Man, that was disapointing - I thought someone finally remembered my birthday.Kevin Halliburton And with that, the great emporer Oz gently floated away on a curtain of hot air, laughing at the unfortunate ignorance of little people beneath him. But under his breath he cursed that stupid little dog...
7 seconds might be enough to form an impresion about cleanliness and attractiveness, but seems much too quick for the rest of the factors some of which would need some conversation to establish
Never-the-less, I'm sure that much of importance does cross the mind of potential customers in the first seven seconds. I suppose the main thing is that the customer should like you enough to be receptive to the verbal points that you will be making.
John
7 seconds might be enough to form an impresion about cleanliness and attractiveness, but seems much too quick for the rest of the factors some of which would need some conversation to establish
many studies have shown this to all be true. Body language and the first short coupla words spoken say alot ....
most people don't even realize they're "assessing" someone during this time.
just the way someone says "Hello" can tell alot.
and most people subconsciously "assess" intelligence on outward appearance.
Jeff
Let's call it seven minuites and it becomes more credible
Welcome to the Taunton University of Knowledge FHB Campus at Breaktime. where ... Excellence is its own reward!
And I thought we were gonna talk about not having to walk in to a 7-11 without an interpreter!
for fun
7 is what it actually is
11 is what I told my wife when she was my girlfriend
7 seconds is a pretty long time, those people are slow! I can figure most of it out in a fraction of a second from just a passing glance.
Baseball hat on sideways = idiot.
Huge Baggy pants = idiot.
Underware shows over top of your belt line = idiot.
Car emblem on a chain around your neck = idiot.
Shorts on when it's snowing = idiot.
C'mon , help me out here............
everything he/she drives or owns has flames on it............umm
Barry E-Remodeler
Sounds like some major negative preconceptions about a lot of today's young people. Do you actually know any?
yep, know more than a few of the ones I described...there idiots. That's why I can pick them out so fast. They get it from their parents... there idiots too.
Ever seen the blank stares they give you when you talk to them..like they are trying to understand a foreign language....just about to drool on themelves...must be the drugs, or the drugs their parents took. I think they were raised by the TV. STEP AWAY FROM THE PLAYSTATION BOY...IT'S GONNA MELT YOUR BRAIN!
i agree,,, especially when a young man has enuff piercings that you think he's bound to catch that eyebrow on something. but these fashion plate types are sensitive about their "do's". i have three daughters,,, i tend to be an a$$-hole to any would-be punk that does not at least look like he's gonna try in life. i've gotta rule,,, wanna date,,, then first ya' gotta work for a week. only one has antied up and he's made the grade. tuffer havin' girls.
j. jordan
http://www.jjordanbuilders.com
Keith, how does a guy who spends half his time pulling his pants up expect to work?
Watch one of those idiots try to operate a shovel. It's funnny the way the time gets wasted being stylish.
Haven't seen the car emblem on a chain trick.
Joe H
sounds like my nephew right before I fired him!
Jeff
My 2 nephews exactly...they couldn't pass the test to get hired." Step forward starting with your right foot"...one left starter, one fell down.
Here's another twist on the 7-11---I thought you were talking about hinge spacing.
Good list, but you got something really wrong, and we're going to torment you for days for that:
It took me well more than 7 secons to find posts where people somehow thought there was great significance to the designation of 7 seconds ...
It's a wonderful life.
God never gives us small ideas.
Sojourners: Christians for Justice and Peace
Excellant topic Isamemon.
Most people think that what you say is how others form their opinions of you, but that has been proved to be quite wrong. Your words are overpowered by many, many different signals, many of which few people know they are sending.
Eye contact, handshake, voice inflections, visible appearance, etc all combine to help create a first impression.
I noticed that some have already questioned and denounced your theory, and they may very well be right....It might actually take EIGHT SECONDS!
Blue