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…or gimmic. See next post
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We received some mail from our insurance agent. Inside was a chatty cover letter and a sheet of return address labels with our names and addresses. At the bottom of the sheet are two big stickers with the agent's name, address and logo. Just a regular "Avery" label sticker sheet, laser printed with our info.
Looks real sharp, and can't cost much to make. I assume if you are reading this, you also have the hardware and software to do the same.
My wife is going to keep and use the labels. So, every time we mail the next thirty or so letters, we will think of our insurance agent.
I am not advocating this, but it worked on us, and we are usually the type to instantly toss promo materials. So, for those of you considering fridge magnets, pens, inflatable sheep..., add it to your quiver.
*JasonThat is not "cheap" it is inexpensive.Cheap is the thread that happends to be below yours as I write this (orlo).I once had a job with a company whose products where not the lowest cost. A salesman called in with some changes in the specs and wanted to know if that would make it cheaper. My bosses that might make less expensive, but they will never be cheaper.
*Bill:Your point is well taken. Thanks.Jason