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Fear expanding company

barnee | Posted in General Discussion on July 12, 2002 10:46am

I’ve been in the remodeling business for over 10 years now. About three years ago I started my own company and am doing well for myself. The problem I’m running into and maybe you guys can shed some light in the matter, is this, most of the jobs that I do are small to medium size projects. However lately I’m getting alot of requests for larger jobs i.e. additions, finishing entire basements, complete guts and so on. I’ve always worked alone since I’ve been on my own except for my brother-in-law who helps when hes off, but I’m wondering if you guys had the same fears of expansion or if it just came natural to you? I’ve never really supervised alot of people and haven’t had alot of experience with the tax issues aside from my own. Should my fears keep me from expanding or do I push on to the next level of my career? I’ve always been an honest person and value the relationships I get from the type and size company I am. Does that all get lost with expansion? I certainly would like the chance to do bigger projects and to challenge myself to keep learning while still retaining the morals that got me where I am today. My goal is not to get rich by shafting people. I’d like slow and steady growth and the posssibility that I can take a back seat to some of the projects and  others I’d like to be fully involved in. I don’t want to quit working all together but just have more time to relax. Any input is greatly appreciated.

Sincerely,

Mark Barnhart

Barnhart Remodeling LLC


Edited 7/13/2002 5:41:13 PM ET by Barnee

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Replies

  1. fdampier | Jul 13, 2002 02:30am | #1

    As you remove yourself from the carpentry aspect of the job and move into management of other peoples time and energy you need to take a close look at yourself.  are you happy doing that?  would you be happy if the new guy doesn't work out and you need to let him go.  Or worse if you become friends with him and his values slowly change.  Can you look at someone who is dependant on you for a paycheck and tell him he's fired? Would you be willing to lay off a hard working guy if things slowed down  just so your family could eat?

      That's some of the tough stuff that comes with employees.

  2. AlanRoberson | Jul 13, 2002 02:40am | #2

    Read "The E-Myth" by Michael Gerber. He discusses some of the same points you raised. He has another one dealing specifically with contractors that I haven't read.

  3. JerraldHayes | Jul 13, 2002 03:39am | #3

    Regarding ALANROBERSON's recommendation of reading

    The E-Myth, Absolutely! Although back in February I learned from someone

    else on this site that there Gerber had written another version of the book

    called The

    E-Myth Contractor: Why Most Contractors' Businesses Don't Work and What to Do

    About It

    View Image

    I bought three additional copies of the book this past spring

    and gave them to some friends I contract with and when we actually do team up

    some projects we will often discuss the kinds of issues it illustrates when

    on breaks. I'm actually getting set to make a growth spurt myself so having

    those friends as a kind of study group to talk about the book has been a great

    help too. I am sure if you read the book and start talking about it here there

    are quite a few people who will jump in and help you out (as well as some who

    will fight with what the book has to say). Either way it's an important wake-up

    call for what we rally have to think about if we are going to run our vocations

    like real businesses.

    I try and breakdown what you've written and asked here Mark over

    the weekend and see if I can't give you some more specific ideas as they relate

    to my own experiences and frustrations in growing a business. Keep thinking

    though You are certainly asking the right kinds of questions however I think

    you'll find the answers are going to be complex and enigmatic at times. No one

    said this was going to be easy but preparation and education can certainly help

    ease the way.

    (It's too bad you didn't post this in the business section, you

    might get a better response on the questions there. Next time maybe..)


    ParadigmProjects.com

    Profit is like oxygen,

    food, water, and blood for the body; they are

    not the point of life, but without

    them there is no life. —Jim Collins

    & Jerry Poras—Built to Last

  4. JerraldHayes | Jul 14, 2002 10:39pm | #4

    Okay Mark I read you post over again this morning and as I promised I would

    I'll try and give you some more specific resposes to what you wrote and asked.

    "I've been in the remodeling business for over 10

    years now. About three years ago I started my own company and am doing well

    for myself."--That roughly retraces my own life's timeline. I was

    twenty-eight when I first went in to business for myself. Times were hot then

    just like the last few years were and because of that I was easily making money

    (or at least I thought I was). Going along like gangbusters when Black Monday

    hit ( the stock market crash of October 19, 1987 ) and by next summer I was

    wiped out in debt like I had never in my wildest dreams imagined possible.

    Towards the end of July that summer I took a seminar class offered by New England

    Builder ( now called Journal of Light Construction) and taught by PROOF

    Management Consultants called How to Survive & Prosper In The Contracting

    Market-PROOF Cost & Pricing Workshop. While it was too late to save me and

    my business at the time taking that class probably saved career.

    You say your doing well for yourself. Are you sure? How do you gauge that?

    What does "doing well for yourself" mean to you and how would someone

    with twenty or thirty years of experience interpret your position. I thought

    I was doing great I was sure I was doing great and all the while I was killing

    myself by not really thoroughly understanding the principles of MARKUP.

    First and foremost before you have any real serious thoughts about expansion

    in this volatile market you need to be 1000% sure you understand MARKUP. You

    need to understand Labor Burden as part of markup and the costs that are inherent

    in running your vocation as a business that are part of Overhead & Profit.

    Younger guys tend to sometimes lump the two together in thinking of Overhead

    and that can lead to some tragic mistakes.

    Where are you at in understanding all of that? While we've brought up The

    E-Myth Contractor Have you also read any of the following books:

    • Markup

      & Profit: A Contractor's Guide by Michael C. Stone

    • Smart

      Business for Contractors: A Guide to Money and the Law by Jim Kramon

    • Managing the Small Construction Business A compilation of JLC articles with

      builders and remodelers describing the techniques that have worked for them

      ( you can get it from JLC-Online)

    • The

      Builders Guide to Running a Successful Construction Company by David Gerstel

    • The

      Remodeler's Guide To Making & Managing Money: A Common Sense Approach

      To Optimizing Compensation & Profit- by Linda W. Case

    "The problem I'm running into and maybe you guys

    can shed some light in the matter, is this, most of the jobs that I do are small

    to medium size projects. However lately I'm getting alot of requests for larger

    jobs i.e. additions, finishing entire basements, complete guts and so on."--

    I think the real question here is what are the small to medium jobs that you

    are doing now? Are they small to medium additions, basements, and guts? If so

    making the transition to larger projects while difficult is not as difficult

    as if you were making the transition from lets say specialty trade to general

    contracting. Are you just changing the scope of your project size or are you

    changing the whole way you'll have to handle the project differently. Have you

    ever dealt with sub-contracting before? Do you have a management system in place

    for doing that? Do you have a pricing system in place for estimating the work

    being done by your sub-trades? When you say"

    "I've always worked alone since I've been on my

    own except for my brother-in-law who helps when hes off, but I'm wondering if

    you guys had the same fears of expansion or if it just came natural to you?

    "--

    That tells me you don't have a management system in place and that's a good

    thing to be scared about. You had better develop on. At least it shows you are

    thinking about it. Do you have any experience organizing and supervising work

    being performed by others? If you are talking about the GC route there are a

    bunch of smart GCs here that I am sure can help you spot the potential pitfalls

    and quagmires

    "I've never really supervised alot of people and

    haven't had alot of experience with the tax issues aside from my own."-- Tax

    issues and understanding labor burden can sink you if you ignore it or make

    a mistake but that only one part of the scope of dealing with others as I've

    just hinted at but you had better make sure you get that part right. You might

    want to check out the article on the JLC site entitled Calculating

    Labor Costs by Shawn McCadden that covers how to figure labor burden.

    "Should my fears keep me from expanding or do I

    push on to the next level of my career?"-- Nah, Feel the fear and

    do it anyway. That's what make life exciting but don't be dumb and naive about

    it like I was. You have a chance to educate yourself like I never did. Don't

    waste it.

    "I've always been an honest person and value the

    relationships I get from the type and size company I am. Does that all get lost

    with expansion?"-- No it shouldn't. Why would you think it would?

    Do you have some bad experience from your past that might lead you to think

    that?

    "I certainly would like the chance to do bigger

    projects and to challenge myself to keep learning while still retaining the

    morals that got me where I am today."-- That's what really attracted

    me back then although I now do smaller projects. I once built houses now I only

    really build parts of them but the parts I choose to build now are in many ways

    more challenging sometimes than building a whole house. I'm not so sure

    challenge is and exclusive property and domain of a projects size although

    size can certainly dictate complexity at times.

    "My goal is not to get rich by shafting people."--

    Yeah but don't be stupid like I was giving it away for free or undervalued to

    customers. If you talking about potentially shafting your future employees for

    sure don't make that mistake. You wont get to far if you do.

    "I'd like slow and steady growth and the posssibility

    that I can take a back seat to some of the projects and  others I'd like

    to be fully involved in."-- That's really a very healthy smart perspective

    on your saying that helps convince me that you might just make it along in your

    vision of growth. But don't forget that. Slow and steady growth will allow you

    some latitude and breathing room for the multitude of mistakes you are sure

    to make along the way.

    Were you thinking of partnering with some other contractors to create in a

    sense a larger but virtual company that can handle these larger projects you

    are looking at and maybe help you spread out you own risk too?

    Keep thinking and keep asking questions and listen to what everyone has to

    say. I sure still do.


    ParadigmProjects.com

    Profit is like oxygen,

    food, water, and blood for the body; they are

    not the point of life, but without

    them there is no life. —Jim Collins

    & Jerry Poras—Built to Last

    1. roucru | Jul 15, 2002 05:08pm | #6

      Once again some great advice Jerrald. I appreciate all of the book references you made. Guess another run to Barnes and Noble or does Taunton publish all that you mentioned?Tamara

      1. JerraldHayes | Jul 15, 2002 08:18pm | #7

        Thanks Tamara. Smart Business for Contractors and The Builders Guide to Running

        a Successful Construction Company are Taunton books and are listed under Professional

        Books here on this site.

        Profit is like oxygen,

        food, water, and blood for the body; they are

        not the point of life, but without

        them there is no life. —Jim Collins

        & Jerry Poras—Built to Last

    2. barnee | Jul 16, 2002 12:41am | #8

      Thank you for replying to my post. I should have probably taken your advice and put the post into the business category, but if I get many more insightful responses such as yours I'll probable have the whole fear licked.

       To answer a few of your questions I'll start by telling you that I'm now 26 years old and started my own business with the same fears that I am having today regarding the expansion. I don't think so much that I lack the practical experience to handle the tasks but as I stated it's more the supervision and the fact that I may or may not have a few guys with families relying on me to keep their paychecks coming.

      I started out working with my dad when I was 13, granted how much can you learn at that age, but I listened to what he taught and had a sincere interest and love for the work. He used to do roofing, siding,decks and everything in between. He was a hard worker at the GM plant but did alot of work on the side. So I used to tag along to help him in any capacity that I could.learning alot along the way.

       To give you some examples of the jobs i've done in the past, first project while on my own legally was a bathroom remodel. It was pretty small just replacing the cabinets and fixtures, painting and countertops in two bathrooms. Another was oak wainscoting in a basement 60l.f as well as another bathroom remodel, this one was much larger though, it involved tearing down and expanding the room from 9x12 to 9x 20. I installed custom tile a custom tub as well as Installing a 6'x4' all glass block shower completely from scratch. That was probably my best work to date. I couldn't have been more satisfied and neither could the homeowner, as well as painting doctors offices,suspended ceilings,decks and other smaller scale projects.

      The only reason that I tend to think that some of the relationships will be more of a business nature and less of a personal nature are from talking with some other contractors(probably the wrong ones to be asking) and reading a few books. I dont know and have been trying to find seminars and classes regarding these issues or even a contractors association that could help ease my fears by talking to others about these things. Maybe you know of some means to help me?

      Once again I would like to thank you for responding, the information you've given me is greatly appreciated. I only wish that there were more people like you that would let me pick their brains, because you really know you stuff!

      p.s. I do own Gerstel's Guide to running a successful constuction company and have already ordered the E-Myth and I am gining to stop by Borders tommorrow to check the other titles.

      1. HT100 | Jul 16, 2002 01:52am | #9

        I have a few sugestions from my own experience,  before you jump off the bridge, make sure the waters deep, (be patient and wait for an excellent client). Identify your limitations and determine if they may result in chaos. If your good at smaller projects you can turn a large project into a succesion of small projects, (i mentally do this).  If you have to schedule future jobs, make sure there easy and relaxing, (there's nothing like looking forward to a couple of bookcases after three months of mess and one day of perfection. Anyway, goodluck!, sounds like your using an appropriate amount of caution

        1. JerraldHayes | Jul 17, 2002 07:04am | #11

          "Before you jump off the bridge, make sure the

          waters deep"

          HT, what a great aphorism! I've saved that one in the quotation database I keep.

          The rest of your advice is great too. Good job.

          Profit is like oxygen,

          food, water, and blood for the body; they are

          not the point of life, but without

          them there is no life. —Jim Collins

          & Jerry Poras—Built to Last

      2. JerraldHayes | Jul 17, 2002 06:58am | #10

        Mark- "I don't think so much that I lack the practical

        experience to handle the tasks but as I stated it's more the supervision"

        --Yeah, that can take time to develop and experience although there are other

        indicators of an aptitude predilection towards good management skills. And management

        and it's close cousin leadership can be both taught and learned.

        "...and the fact that I may or may not have a few

        guys with families relying on me to keep their paychecks coming."--

        That's one of the scariest things as well as one of the koolest when you pull

        it off. Nothing like giving an individual a check and a handshake for a job

        well done. But it's healthy to always keep that fear somewhere inside you. You

        don't have to ever show it. Ya just have to know it's there.

        How about looking for a mentor? Do you know of any local GC or trade contractors

        who have businesses you admire. It wouldn't hurt to approach one of them out

        of the blue to ask them outright if they could help mentor you. Write 'em a

        good letter. I know a lot of older guys that would be honored by such an approach.

        I've got a fellow who I do a lot of work for here who I look at as one of my

        mentors.

        "To give you some examples of the jobs i've done

        in the past..."--From the stuff you've mentioned it sounds like

        you might want to go the GC route? Or maybe Kitchen & Bath remodeling? An

        Interior Finishing Contrator? If you can at least pick a direction you would

        like to head in that will make it easier and clearer to you as you move along.

        In other words you need some kind of plan. You wouldn't build a house without

        a plan and neither should you build a business without one too.

        However I am reminded of something Dwight Eisenhower once said "In preparing

        for battle I have always found that plans are useless, but planning is indispensable."

        The plan you will eventually change or possibly even throw out but the act and

        process of planning will prepare you for so much of the unexpected stuff that

        will happen to you.

        Think about how you will write "change orders" for your business

        plan.

        And thinking of business plan this past winter I discovered a new book on business

        planning that I been using as I been getting set to re-boot and accelerate my

        business that I've found very useful. Checkout The

        Successful Business Organizer by Rhonda Abrams ( she also has written The

        Successful Business Plan: Secrets and Strategies but I have no personal

        experience with that book...yet). It's a bunch or worksheets checklists and

        calendars to set up to help you out asking you a lot of the questions you'll

        need to be able to answer. You might also want to check out some of her checklists

        online by registering on her web site at RhondaOnline.com.

        The only reason that I tend to think that some of the

        relationships will be more of a business nature and less of a personal nature

        are from talking with some other contractors(probably the wrong ones to be asking)

        and reading a few books. What books are those Mark? Relationships will

        be more of a business nature for sure but that doesn't have to make them inhuman.

        ...I dont know and have been trying to find seminars

        and classes regarding these issues or even a contractors association that could

        help ease my fears by talking to others about these things. Where are

        you located? Maybe someone here online is located near you and help point you

        in the right direction. ...you know of some means to help

        me? Well we're doing our best to get started on that. I think you'll

        do all right. You started out asking a lot of good questions already and you

        idea about running down a local trade association sounds smart too.

        p.s. I do own Gerstel's Guide to running a successful

        constuction company That's a great start and a great reference to have.

        When you read this stuff do you highlight and write you own notes in the margins?

        I do I think that really helps years later when you think you remember something

        about something but you just can't put you finger on what t was. You crack open

        the book you think it was in an low and behold there are you highlights and

        note and it all comes back to you. and have already ordered

        the E-Myth I think there are a bunch contractors online here and on JLC

        that have recently picked the new version of the book up so there could be some

        lively discussion of it in the near future.

        Just thinking again too about both what I just said about notating and highlighting

        books and what you expressed as a concern about the changing of relationships

        when you go in to business for real. Max DePree of Herman Miller Furniture wrote

        two books on Leadership. Leadership

        Is an Art and Leadership

        Jazz. They are two of my favorite books on humanist management and they

        are both on tape so I still listen to them a couple of time a year even though

        I read them them almost eight years ago now. In the introduction to his book

        Leadership Is An Art, Max DePree says:

        "In some sense, every reader "finishes" every book according

        to his or her experiences and needs and beliefs and potential. That is the

        way you can really own a book. Buying books is easy; owning them is not. There

        is space for you to finish and own this book. The ideas here have been in

        my mind for quite a few years, changing, growing, maturing. ...As a child,

        I often watched adults study books and learned one of my first lessons about

        reading. They wrote in their books. Intent and involved readers often write

        in the margins and between lines...Good readers take possession of what they

        are learning by underlining and commenting and questioning. In this manner

        they "finish" what they read."

        I love that quote...

        Profit is like oxygen,

        food, water, and blood for the body; they are

        not the point of life, but without

        them there is no life. —Jim Collins

        & Jerry Poras—Built to Last

  5. geob21 | Jul 15, 2002 01:33am | #5

    Mark- another approach that has worked well for me is networking with other contractors. We now have 6 that are small operations all individually licensed and insured. Small jobs are great but when any one of us gets a big one on the days requiring multiple people we pull together those who are available. Granted this may cost premium $ but removes the hassels of layoffs,workers comp etc... And we are all highly motivated people to get the job done right. I've had over 60 employees at one time and hated my job of babysitting them. I'll never ever go back, that's not what I wanted to do.

  6. JerraldHayes | Jul 27, 2002 08:38pm | #12

    Mark I just posted this link in the Pricing

    for ‘perceived value’  discussion because of somethiing I

    read in it that was realative to that topic but I thought I come back and post

    the link here too because this Inc Magazine (online) article had so much about

    this guys personal discovery and humanity in it that I thought, given what you

    expressed your own concerns about growth were, you would really find it helpful

    and useful.

    Out

    of Thin Air Whatever companies entrepreneurs are building, they're

    also building a life. Jim Ansara, the CEO of Shawmut Design & Construction,

    describes his 20-year climb to success.

    20 years makes for a long article (20 pages) but I thinkit's really worth the

    reading time.Shawmut Design and Construction is a now a $325 million per year

    builder-remodeler-contractor!

     


    ParadigmProjects.com

    "Architecture is the

    handwriting of Man." - Bernard

    Maybeck.

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