How do you approach your first contact(you know, like at an estimate)? Right now its just a handshake and a business card, but lately i’ve been considering more. I’m thinking about maybe a small brochure or a letter introducing my company to them.
Just curious about what everyone else does. Who gets them? Everyone, or just your bigger jobs?
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MSA, I'm with you. My approach has been pretty much from the hip, but one of my continuing projects is to systematize all client contact.
Once they've been qualified over the phone I will sit them down and discuss our company and what makes our services worth a premium. Probably a folder with some print material and a CD-R with some portfolio and text about our company, maybe with samples or proposals, selections sheets, etc. Then the talk about the needs will begin.
Like I said I'm still working on it so I'm excited to read the responses you will get.
Jon Blakemore