I live in rural Maine where most of us are what you’d call self – reliant. Anyone who has ever swung a hammer considers themself a carpenter. Just wondering how you’d market a home renovation and repair business in such an area. How do you convince people to hire you to do something they “think” they can do themselves? My plan is to do small jobs, especially on older homes, the ones big contractors don’t like to deal with. Appreciate any of your thoughts, will check in later. Thanks.
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For a start, place yourself where folks can get to know you as a person -- that happens to be a remodeler....let them learn to know and trust you.... places like church, rotary, etc give lots of contacts and referrals
The cheapest , successful, way is business cards and time. Buy 500 cards, about $40 and post them every place you can. Time: Meet, greet and talk to every person you bump into. As soon as you can, log down the persons name and where you met. If you were drinking coffee or eating, log that and the reciept # too, as it became tax deductible when you logged it.
At 3 mins marketing per person, it takes an hour a day counting logging it all. At the end of a year you will have 5000 cards in your community, and will have done over a hundred jobs (WAG).
After 3 minutes with a person, you are no longer marketing, you are either BS'ing or selling.
SamT
Advertise yourself with the phrase," what your husband can't do". ; )~
Be well
andy
Or something like, "We understand you and your cousin can do it better, but you guys will only work on it evenings and weekends, except during deer season, and for us, it's our day job."
and IMERC works between fly fishing seasons........no wonder he moved to the mtns.
Be flyfishing and kinda working
andy"My life is my work"
And hunting and blizzards...
Who ever invented work didn't know how to fish....
and sunny days
GET TO SLEEP YOU!"My life is my work"
Fishing is a 365 propasistion here....
Sleep later..
Rode Fest .. Too many relatives in every town around there....
Grew up down the street from Mikey....
Who ever invented work didn't know how to fish....
Fishing is a 365 propasistion here....
Maybe no one told you but its leap year"My life is my practice"
PSS...more the reason you should come to RF"My life is my practice"
oh yeh......better see your ugly face at Rhode Fest!"My life is my work"