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Video

Prediction 2010: Insulation is sexy stuff

By Brian Pontolilo
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Last week, when the Census Bureau announced a 6% rebound in November housing starts, I got a bunch of emails from fellow editors, writers and journalists with “Good News” in the subject line. Yesterday’s news, that existing home sales also rose considerably in November (about 7.4% according to the National Association of Realtors) made its way to my inbox with the same tamed excitement. In both cases, I found it difficult to rally enough enthusiasm even to forward the emails. I’m neither a pessimist nor an economist; let me explain why I’m not willing to paint a pretty picture of the home-building industry in 2010.

PREDICTIONS 2010
Predictions 2010

New Home Construction Shifts From Job Site to Factory

Blue is the New Black: Water Conservation Matters
Granite Countertops Are So Last Decade
Contractors See Lean Times and Big Opportunities in 2010
Insulation Upgrades and Deep Energy Retrofits

We practice a variation of “man on the street” journalism at Fine Homebuilding. Let’s call it “man on the job site.” Instead of focusing on the research and publications of organizations like the National Association of Homebuilders or Harvard’s Joint Center for Housing Studies (though both are excellent sources of info), our editors travel around the country spending a considerable amount of their time on job sites or in newly built homes.

On these trips they meet and interview working architects, designers, carpenters, electricians, and plumbers, among many other tradesman. They see what’s being designed and how it’s being built. They see the products and tools that are being used and the details and materials that homeowners are looking for. In this way, our editors keep on top of trends in real time and maintain a network of contributors who keep them up to date when they return to the office. In the end, what you see in Fine Homebuilding magazine is a glimpse of what our editors saw in their travels.

I mentioned earlier that I’m no economist, but I wonder if I should try to work the term “lagging indicator” into the next few sentences. The first thing I had to do when our Web producer asked me to predict what the building industry might look like in 2010 was research the timeline of the recession. According to a story on CNNMoney.com, the recession started in December 2007. The next thing I did was to thumb through all of our issues from 2007, 2008 and 2009 to look for trends.

I assumed that as the years went forward, we would have published fewer stories about new construction, more stories on remodeling and repair, and more significantly, an increase in energy-related topics. I was right. In 2007 we published eight stories focused on energy-efficiency. In 2008, 10 stories. And in 2009, 13 stories including four features on insulation, one on making your heating system more efficient, one on energy audits, and another on energy-efficient lighting.

I was recently a guest on radio’s The Faith Middleton Show. When Faith asked about Justin Fink’s article “New Insulation for Old Walls” I told her that insulation upgrades and deep energy retrofits would be one of the most important and challenging issues facing homeowners and home improvement professionals for the foreseeable future. And I think that is a safe prediction. I hope that 2010 brings a steady recovery, but I don’t think that it has begun yet, at least not from the perspective of our contributors. We’re still having trouble finding framing stories for the magazine. What does that tell you?

I got a bit reminiscent looking back through the past issues of Fine Homebuilding. I remember the days prior to 2007, sitting around the conference room table , discussing “sexy” stories about things like custom kitchen cabinet details, rich floor finishes, a centerpiece stair railing, and a paneled passageway. But when I look forward, I predict we’ll be more likely to agree with President Obama, who recently spoke about the importance of retrofitting existing homes for energy performance and said, “Insulation is sexy stuff.”

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  1. Mewtzo | Dec 28, 2009 12:36pm | #1

    What is the best way to insulate the walls of a home built in 1905?

  2. willf | Dec 29, 2009 12:34am | #2

    I have a brick home built in 1923, we want to do some remodel in the attic, to increase living space. what is the best way to work new /more insulation into the project.should we insulate the underside of the roof, more on the walls, or more between the ceiling joist/under the floor. and most important how much do I use and what is the best type and R value.
    PS the attic is 2x4 frame walls and floor / ceiling joist and 2x6 roof joist, the outside of the attic space is stucco and the ceilings are all wood lath and plaster.

  3. BrianP | Dec 30, 2009 10:51am | #3

    Mewtzo and willf,

    I wish I could answer either of your questions in a way that you could run out to a home center this weekend and upgrade the insulation in your basements, walls, ceilings, and/or roofs. Unfortunately, energy-retrofits are complicated affairs.

    There are some weekend projects you could tackle, like weatherstripping drafty doors and windows and insulating exposed rim joists. We have a bunch of good videos and articles on the former project (search "weatherstripping") and here's a good story on the latter project:

    https://www.finehomebuilding.com/how-to/articles/best-way-to-insulate-a-rim-joist-with-expandable-foam-kit.aspx

    Beyond those type of things, upgrading your insulation is a matter of prioritizing your efforts and spending and choosing materials wisely.

    Two common rules of thumb are to start with the attic (or roof) and to air seal before insulating. Here is a project that will make a big difference in your homes performance, but remember to focus on the details, just blowing a pile of loose fill insulation into your attic isn't enough:

    https://www.finehomebuilding.com/how-to/articles/attic-insulation-upgrade.aspx?ac=fp

    Old walls are tricky to insulate well without opening them up, but there are options that will be an improvement over no insulation. This article will help you get started:

    https://www.finehomebuilding.com/how-to/articles/new-insulation-old-walls.aspx?ac=fp

    Again, unless you are using spray foam, you have to air seal before you insulate. And you always have to be mindful of how your upgrades will change the way other aspects of the house perform.

    For example, if you did choose to fill existing walls with pour in foam, not only would you be air sealing and insulating, but you may be creating a vapor barrier. Now that your once leaky house is tight, you need to have a strategy to manage moisture so you don't end up with mold and rot.

    As you can see, I can't even scratch the surface of these issues here, but there is a lot of good information on our site, and others (check out http://www.greenbuildingadvisor.com) to help get you started.

  4. buildingGreen | Feb 24, 2010 11:06pm | #4

    Dear Webmaster,
    the light gray type in the blogs is hard to read. And the grayish background doesn't help. Please consider a website redesign.
    Respectfully,
    A Reader

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